Marketing
Oftentimes I’m hired to help companies figure out a variety of things including Marketing, Social Media, Search Engine Optimization, Ad Buying, Signage and more. Leverage my years of experience to help guide you in the right direction for success.
Marketing is “The action or business of promoting and selling products or services, including market research and advertising.” – That market research bit – yeah, that’s very important.
An experienced marketing professional understands the nuances of your local market, the competition, public awareness, modern advertising strategies, and more. Putting an ad in your local paper won’t cut it anymore. Trust your marketing direction to someone who can advise you with years of experience, and who won’t nickel and dime you to death in the process.
Ideas
I’m a great idea guy. My brother and I always dreamed of making our own TV commercials, and became seasoned “funny commercial” critics over the years. Those early days formed how I would approach marketing over the long run. In the course of working with hundreds of website clients, I naturally became good at improving tag lines, coming up with unique marketing ideas, improving logos and brands, and utilizing alternative methods of modern advertising. If your marketing is stale or non existent, let’s talk! We might come up with the next great idea together.
Logo Design / Branding
Have something to sell or promote? Your branding and logo design is the first step to any successful marketing campaign. With so many do it yourself options and stock designs available nowadays, it’s easy to think that handling your own logo design or just choosing something off-the-shelf is the best strategy. Seeing a new ultra hip restaurant with a very minimalistic logo, and thinking something like that would look good to replace that 30 year old brand for your mom and pop restaurant seems like a good idea. But in reality, you just lost all the heart and soul of years of branding and public recognition. Trust your branding and marketing to someone with an eye for design and an understanding of marketing and public recognition.
Social Media Advertising
You know your business should be advertising on social media, but where do you start? What do you write in the ads? What kind of pictures or videos are you using? Who do we get to take all these pictures and videos? What is geofencing?
I can help with all of it, and get your advertising on social media easily and effectively. Also, I’m pretty easy to work with and take a friendly, 100% transparent approach to what I’m doing and the results we’re seeing. I also built my own organic following on Instagram to 30,000 followers simply through my unique digital art.
Search Engine Optimization
What does SEO have to do with marketing? Everything.
Very few people understand what it takes to make a search engine friendly website nowadays. Besides having a bunch of great content and keywords on your website, how your website is built and how it performs on mobile devices and how fast it loads is a very significant factor in your search rank.
Have a great looking website but it doesn’t get found on search engines? Let me take a look and see what’s going on – 9/10 that great looking website is super slow and nor properly set up for all screen sizes and proper search engine indexing.
Google Business Pages & Online Business Profiles
Hugely important – rarely utilized properly. Let’s check out your Google Business profile and make sure it’s being utilized properly and to its full extent. I’ll help guide you on reviews, what to do when you get a bad review, improving your rank amongst other local businesses and more. Not to mention there’s lots of other places your business can and should be listed properly. I can help with all of it.