About

Forward Trends is the full service web design & web hosting business, and creative studio of Aaron Elliott.

As a kid, I loved art and design – drawing, painting, lines and colors. As a teenager I grew to love electronics and technology, which naturally led me to school and learning Systems Administration with a focus on Servers, Programming Languages & Theory, Hardware & Networking, etc.

Once I landed my first job as a Data Analyst, I quickly realized that wasn’t for me. Luckily around the same time (late 90s), the internet and web design in general was just starting to take off. I started looking at early website source code and began teaching myself the basics. Once I developed my talents for coding in html, css & javascript, I was able to pick up some side jobs. Quickly, the owners of the company I worked for, started to hire me for larger, dynamic web site design projects and my career in web design, and eventually web hosting took off from there. I was hired to design and build early websites for universities, night clubs, large real estate developers and many others.

This would lead to my next job as a web master and network administrator with a large, national mortgage company. At this job, I flourished and eventually was put in charge of large wide-area networks, employee work stations, critical backups, phone systems, large scale databases and more. I continued to teach myself everything I could and subsequently built my real-world experience of high end technology, advanced databases and networks, and problem solving. This included building websites in multiple different programming languages and databases, and maintaining the servers they reside on.

From there, I began providing contract work for various advertising and marketing agencies around Pittsburgh and Cleveland, in addition to building my own base of client work in a variety of industries. I was one of only a handful of developers in the country building high end Flash / Actionsript applications and websites (look it up if you’re took young lol) and was building my own, database-driven content management systems for websites.

My eye for design and understanding of multiple areas of technology quickly helped grow my business. Soon, it was apparent that I needed to dedicate myself full time to web site development and Forward Trends, LLC was officially born. Over the next decade I would work on hundreds of websites, and would migrate into building custom, wordpress-driven site and custom bespoke themes. I became a WordPress expert, and still use it to this day for customer websites and high end web applications.

Today, Forward Trends is still a leader in Web Development and Custom WordPress Websites, but I now also offer a variety of services to help with my clients needs and budget. This includes dedicated web hosting right here in Pittsburgh, Logos and Branding, Marketing Strategy, Photography, Graphic Design and more. I do ALL the work myself and never hire outside.

Throughout it all, I never lost my love for art, design and just being creative. Coding all day and dealing with intricate technology issues can become monotonous. In order to relieve stress and to have a creative outlet, I started creating artwork in Adobe Photoshop… my version of “doodling” in order to relax my brain. I eventually started to post some of these to Instagram which organically grew into a substantial following of 30,000 followers. This opened up a whole new world to me, and led me to collaborate and provide art commissions for Television Personalities, Musicians and famous Photographers among others. Looking towards the future, I’m now minting and listing my first NFTs with Foundation!

My friendly, left and right brained approach to everything has become my niche in this business. People count on me for honest advice, and my experienced approach to the web, marketing and graphic design. I can make something beautiful AND functional that will last for years and which you can be proud of. I can troubleshoot advanced issues and quickly learn emerging technologies. I will always be there if and when you need help, or some advice moving forward. Regardless of the project, I bring my variety of experience into everything I do.

– Aaron Elliott / @forwardtrends